Showing posts with label Aston Martin. Show all posts
Showing posts with label Aston Martin. Show all posts

Tuesday, August 8, 2017

The best new cars of 2017

 Price: From £30,000 (est)
On sale: Autumn

Autumn Alfa Romeo is on a high at the moment, after the enthusiastic response to its Giulia saloon. Now the Italian brand is set to boost its order books even further with its first SUV: the Stelvio. The Stelvio actually shares many chassis and engine parts with the Giulia – along with some of the saloon's styling. The front grille and headlight treatment are very similar, giving the SUV an imposing look. 

• New Alfa Romeo Stelvio review
Under the skin, you'll be able to pick from two engines at launch – a 2.0-litre turbocharged petrol with 276bhp, or Alfa's 2.2-litre turbodiesel with 207bhp and a useful 470Nm of torque. Both cars are four-wheel drive, and they get an eight-speed automatic gearbox u.s. standard; a manual isn't offered, even as an option. Further down the line, the alpha will wheel out 503bhp a flagship version of the car, based on the same Ferrari-derived twin-turbo V6 that we've already sampled in the Giulia Quadrifoglio. Inside, it's very much like sitting in a slightly elevated Giulia; the dashboard layout and design are basically identical. But that's no bad thing, because this high-quality finish keeps it upmarket.

Aston Martin Vantage

 
Price: From £100.000 (est) 
On sale: Late 2017 

Nothing lasts forever, and while the elegant Aston Martin Vantage seems to have been around for an age, it's due for replacement this year. It will use the first fruits of the brand's tie-up with Mercedes, because it will get an AMG-tuned V8 engine, and there will be coupe and roadster models. Our exclusive image shows an evolution of design, as with other Astons, with cues from models like the Vulcan.

Audi A8

Price: From £70.000 (est) 
On sale: September 

Flagship limos are usually a showcase for a manufacturer's cutting-edge technology, and the new Audi A8 is no exception. It's set to be one of the first cars in the world to feature Level 3 autonomous driving tech. This builds on Audi's Piloted Driving system, and means that the driver can hand control over to the car in certain situations, chiefly on the motorway. The A8 will also showcase new design the ne Audi's – previewed by the Prologue Concept – featuring wider grille styling and exaggerated proportions.

Audi RS5 Coupe

Price: From £62.900 (est) 
On sale: Now 

With a new A5 Coupe in dealers, it was only a matter of time before the flagship RS 5 would break the cover. Audi has launched the RS model sooner in the A5 's lifecycle to satisfy customer demand for high-performance models, and with its big wheels and meaty bodykit, it looks the part. Under the skin, quattro four-wheel drive is present, but the power comes from a twin-turbo V6 TFSI co-developed with Porsche. It delivers as much power as the V8, but more torque.

Audi SQ2

Price: £38.000 (est) 
On sale: Late 2017 

Crossovers are popular with u.s. buyers of the US hatchbacks these days, so it's no wonder the high-performance crossover is becoming a regular on the market. Audi is readying a rapid version of its Q2 called the SQ2, and it's set to get the same suite of subtle styling updates us other S-badged models, from the quad exhausts to a satin silver finish for the wing mirrors and C-pillar blades. You can expect quattro four-wheel drive and a 2.0 TFSI 306bhp turbo four-cylinder engine lifted from the S3 hot hatch, too. 
 
READ MORE - The best new cars of 2017

Sunday, August 14, 2011

Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall


Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

In fact, of the 15 models in the brand’s current line-up only two of them – the One-77 supercar and Toyota iQ-derived Cygnet city car – are not based on the DB9’s aluminium “vertical-horizontal” platform.

Ian Callum, who designed the DB9 and is now working as design director at Tata’s Jaguar/Land Rover, explains:

“It’s still that same old basic design [of two-door coupe / convertible]. Some will argue that if it ain’t broke, don’t fix it. But you do get to a time when you have to move on.”

The brand’s bestselling, US$113,400 Vantage coupe and even the upcoming, £330,000 (US$539,979) V12 Zagato will be based on the same old underpinnings as its eight-year-old stablemate due to a need to keep costs down across the board.

Aston Martin CEO Ulrich Bez explains: “All the projects that we are doing have to make a profit. We can’t afford a project that is just a marketing tool.”

It’s one of the reasons the automaker has been able to secure a 20% profit margin in the last financial year, despite selling only 4,299 cars. Compare this to Mercedes-Benz, which had a FY2010 profit margin of 10.7%.

By recycling technology and cannibalising its older platforms and engines, Aston Martin has been able to remain profitable. It’s a sentiment echoed by company CFO Hanno Kirner:

“We don’t make the mistake of applying manufacturing techniques that are perfectly sensible for 500,000-a-year models to small-volume cars.”

Whereas companies like BMW are investing in lightweight carbon fibre materials, electric vehicles (EVs) and front-wheel-drive, Aston Martin just continues to do what it has always done mostly due to a lack of resources.

It’s one of the reasons the brand took in £509 million ($830 million) in revenue for the last financial year and is currently looking into both an expansion into China and a potential public float.

Still, analyst Andrew Jackson at London research firm Datamonitor is not convinced the brand is as well off as it may first appear:

“The models are starting to have a slight whiff of Sunday dinner being used in sandwiches later in the week. It leaves the impression of a company stretching itself as far as it can. In the industry that they operate in, with their competitors, they really need to be cutting edge.”

And with rivals like the Mercedes-Benz SLS AMG and the Nissan GT-R – cars that are both cheaper and more technologically advanced than the recently introduced Virage – Aston-Martin will certainly have to raise its game if it’s going to remain competitive in 2012 and beyond.

By Tristan Hankins

Story Sources: Businessweek

PHOTO GALLERY

READ MORE - Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall
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