Suzuki A-Star Concept

First seen in January at New Delhi Auto Expo, A-Star is to make European debut in Geneva. As a global car go, it is very difficult to find one with a richer pedigree than this little Suzuki. Designed and developed in Japan and India, A-Star is now targeting European buyers. Suzuki has been very successful in India. For three decades there has been working with the Suzuki Maruti India partners, and business / Japanese joint venture India currently accounts for more than 55 percent of India's booming automotive market.

 

So it makes sense that A-Star will leverage 25 years of experience Suzuki has been working in India, not to mention the cheap labor cost of India. A-Star will be built in India and exported around the world, including Europe, where it will generate good profit margins. Exact time is uncertain. A-Star production began in October, with initial sales to the domestic market of India, followed by the launch into Asia and Europe.

A name change is also possible for the European version, although Suzuki officials confirmed that the name A-Star will remain for India. Any badges or slapping their name on it, we do not wish to appear on our shores. Powered by a tiny 996cc engine, three-cylinder, A-Star just did not have the horsepower that the American buyers demand.

 But there's no denying that the proportion of the chunky four-door hatchback looks good. A fun, developing a style that shows Indian heritage is at the rear lights car A-Star. Look closely, and you'll see there are Indian paisley design worked into it.